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文章详情介绍:
Hema freshens up organic supply chain
By CHENG Lu
With the increasing emphasis on a healthy lifestyle, organic food is a new staple on kitchen tables worldwide. Global sales of organic food and beverages were almost 125 billion euros in 2021, primarily in Europe and North America.
Hema Fresh, the grocery arm of Alibaba recognized the trend back in 2018, making it a nationwide strategy last year. CAI Hong, the head of Hema Organics said sales were excellent last year. The range has expanded from food to include mother-and-child health and leisure products. Among many impressive performances, most notable have been a rush to organic meat and eggs.
Follow the gourd
Hema collaborates with more than 100 organic companies in China, including 41 Hema Organic Villages. Some suppliers have been with Hema for years and become leaders in the organic fields. One of these is Inner Mongolia’s Shengmu, located in the Ulan Buh Desert. The organic pumpkins grown by Shengmu are signature products of Hema.
Shengmu, rooted in the desert for thirteen years, built its organic system around dairy products before trying organic vegetables, and the switchover was not easy.
Organic food has always been expensive and remains so. A full-fledged boom is inconceivable at current prices. Shengmu’s LIU Wenguang underestimated the effort that would be required to sell vegetables. “Compared to organic vegetables, milk is really easy.”
In 2019, Shengmu tried yams and sweet potatoes, but the sales and logistics led to considerable losses. Then came pumpkins and corn, then Hema, and all kinds of support.
Hema has over 300 stores in 30 cities across China. With a stable sales channel, Shengmu is expecting a harvest of 1.5 million pumpkins this year.
Organic, available, affordable
Hema wants its products to be genuinely organic, available and affordable. Cai reckons it’s a lot easier to be organic and available than it is to be affordable. Hema has over 1,800 organic products on its shelves. But it’s not cheap, in fact, it’s often several times more expensive than “common or garden” varieties.
To cut costs without cutting corners, Hema places orders six months in advance, encouraging farmers and producers to scale up production.
On the processing end, Hema sets standards. Products not meeting appearance standards, for example, are sliced and diced, reducing losses. Compared to the industry’s general loss rate of more than 50 percent, Hema’s organic vegetable suppliers maintain a loss rate of less than 25 percent.
弥补上代缺点,微软新款头戴式耳机即将发售
微软曾在2018年10月份推出过一款Surface Headphones头戴式降噪耳机,但由于无线传输协议方面只支持蓝牙4.2而非如今主流的5.0,因此这款耳机不支持aptX解码器,也成为了很多用户不考虑购买的原因。而近日,据外媒91Mobile报道,微软即将发布新一代头戴式降噪耳机Surface Headphones 2,这款耳机获得了蓝牙认证。
从认证界面来看,Surface Headphones 2首先弥补了上一代耳机的短板,也就是加入了对于蓝牙5.0协议的支持,也支持aptX解码器。简单来说,aptX解码器能够给耳机提供更好的音质和更低的延迟,对于一些视频同步和游戏方面有非常大的体验提升。
另外Surface Headphones 2还将提供更长的续航时间,作为对比,上一款 Surface耳机关闭降噪之后可提供18个小时的使用时间,启动降噪后则续航时间为15小时。此外,Surface Headphones 2将带有按钮,帮助用户将降噪级别调整为三个档位,同时还支持点击并按住以启动语音助手功能。
发布时间方面,微软很有可能会在5月份推出这款产品,并且Surface Go 2、Surface Book 3等新品也有望同时推出。
弥补上代缺点,微软新款头戴式耳机即将发售
微软曾在2018年10月份推出过一款Surface Headphones头戴式降噪耳机,但由于无线传输协议方面只支持蓝牙4.2而非如今主流的5.0,因此这款耳机不支持aptX解码器,也成为了很多用户不考虑购买的原因。而近日,据外媒91Mobile报道,微软即将发布新一代头戴式降噪耳机Surface Headphones 2,这款耳机获得了蓝牙认证。
从认证界面来看,Surface Headphones 2首先弥补了上一代耳机的短板,也就是加入了对于蓝牙5.0协议的支持,也支持aptX解码器。简单来说,aptX解码器能够给耳机提供更好的音质和更低的延迟,对于一些视频同步和游戏方面有非常大的体验提升。
另外Surface Headphones 2还将提供更长的续航时间,作为对比,上一款 Surface耳机关闭降噪之后可提供18个小时的使用时间,启动降噪后则续航时间为15小时。此外,Surface Headphones 2将带有按钮,帮助用户将降噪级别调整为三个档位,同时还支持点击并按住以启动语音助手功能。
发布时间方面,微软很有可能会在5月份推出这款产品,并且Surface Go 2、Surface Book 3等新品也有望同时推出。